Innovation Doesn’t Have to Be Disruptive
A conversation with INSEAD professor Renée Mauborgne on how to spot a nondisruptive market opportunity and evaluate its potential.
Related Articles
Aligning Your Social Network Profiles with Your Resume for Better Career Traction
Aligning Your Social Network Profiles with Your Resume for Better Career Traction In today’s digital age, your online presence is just as important as your…
How CEOs Make or Break Sales
A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.
Green Innovation Shows New Markets Don’t Have to Be Disruptive
Companies can address environmental challenges for society while delivering immediate economic benefits for themselves.
Why DeepSeek Shouldn’t Have Been a Surprise
It’s a classic example of disruptive innovation. Here’s what management theory says might happen next.
How Leaders Can Encourage Learning
A conversation with INSEAD’s Gianpiero Petriglieri on a key skill of modern leadership.
Responses